thoughtbot: A buyer would notice. 2 of the 14 claims on the thoughtbot homepage could sit on a competitor's site.

Sameness index: 13 out of 100. Story Gap Score: 3.7 out of 10.

• For every stage of your business

  "for every" is a category claim, and no customer, product or number anchors it.

• What does success look like for your team?

  "success" and "your team" are category claims, and no customer, product or number anchors them.

One line, rewritten

thoughtbot helps CloseKnit Health, Harvard Business Review, and Kickstarter accelerate release speeds while building maintainable software.